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Case Studies

Company Set Up

Our client, a major drinks industry organisation, required the set up of a complete Australian subsidiary – a team of 70 across all functions; sales, marketing, finance, logistics/supply chain, human resources and administration.

They had specific criteria:

  • Build an industry respected team of leaders with speed.
  • Look for energy and people who will grow and learn quickly in a start up and often ambiguous environment.
  • Be adaptable, opportunistic and not hierarchal – able to work in an unstructured yet driven environment.
  • Work with speed to meet the strategic timeframe.

Mondo Search were selected against a global search firm, as we were industry specialists, knew the key thought leaders and stakeholders of the industry and provided national coverage. We were also able to access candidate referencing, huge trade referrals and market information quickly.

Mondo Search provided a national team with a back up team of researchers and administration support to deliver a National Advertising Campaign, tailored to build the brand and create a market awareness and presence swiftly. This was carried out both online and through the major newspapers and trade magazines at very competitive rates. Mondo Search knew that the key to a prompt, speed to market national recruitment project required a rigorous screening strategy to avoid any tardy delivery.

We included a background verification, complex psychometric testing and interpretation either online or face to face for the senior appointments, a competency questionnaire completed by each shortlisted candidate and a preliminary reference check for each candidate presented. This meant that the process post selection was speedy and the acceptance time post offer was minimal.

In the competency questionnaire, we included a question about salary expectations and noted that if they were offered the role at this amount would they accept it? This minimised counter offer tactics and sped up the process.
Twelve months post the start up we have had a 99.9% retention rate, with the organization worldwide observant of Australia’s record speed to market for start up.

As an industry specialist we were able to work quickly to identify talent and attract them to the this opportunity. We enjoyed the opportunity to work at a strategic level and to be a part of building a successful culture and team.

Direct Selling - Cosmetics

One of the largest direct sellers of skin care and cosmetics globally, had a need to recruit a Director Marketing and Communication Manager for the Australia / New Zealand business. They required an individual who could demonstrate specific experience and qualities primarily being:

  • An ability to develop and lead short and long term strategic marketing and business plans to increase brand share and profit growth.
  • Identify and realise market opportunities for new products covering pricing, promotion and communication strategies to support sales growth.
  • Someone with energy, integrity, leadership and self motivation.
  • Exceptional ability to conceptualise, organise and direct multiple projects simultaneously
  • Strong influencing skills balanced by an ability to see other’s point of view.

Mondo Search was selected based on the successful delivery of previous assignments combined with an understanding of their business. We had a good network within the industry to draw upon and more importantly an appreciation of the ‘nuances’ of working in the direct selling industry.

Mondo Search provided a dedicated Principal Consultant to work on the role who has over fifteen years recruitment experience primarily in the areas of Marketing and Communications. The campaign was carried out both online and via a print advertisement in The Age. We provided our client with a shortlist of four qualified candidates who had each completed a competency questionnaire developed by us but with their input and final approval.

Preliminary reference checks were completed for the shortlisted candidates and this information, along with the answers provided in the questionnaires, were used as an interviewing tool. Psychometric testing was utilised on the preferred candidate and Mondo Search worked closely with our client to facilitate this and also global video conferences during the interview process with key stakeholders within their business.

As an industry specialist we were able to work quickly to identify talent and also to provide potential candidates with an in depth understanding of our client. We enjoyed the opportunity to recruit an important leadership role for the Direct Selling industry.

Sales and Marketing Restructure

Our client was about to commence a major restructure of their sales and marketing team. We worked in partnership to gain a thorough understanding of their future aims and objectives, the staff skill sets that would be needed by the company, and the culture that was being created. Senior management of Mondo Search went behind the scenes to work collaboratively with our client on strategy – what steps needed to occur and in what order, what staff were required, what would the organisational structure be, where would we find this talent? We undertook extensive searching and networking across Australia and worldwide to find the people we needed to enable this restructure to be a successful venture. The search was heavy on the sales and marketing side; including brand managers, senior brand managers, analysts, brokers, trade marketers and business development executives with domestic and international exposure. Mondo Search staff located in Adelaide and Sydney were involved. The end result – a huge success!

The Direct Selling industry is grown through its people. Our client was ready to take on its next growth phase and needed a National Sales and Development Manager to drive this growth. This person needed extensive experience in the direct selling industry, as well as proven ability to train, lead and motivate a team. The person we placed achieved this, plus more. After one year, State Sales and Development Managers were then required to manage their state’s performance and support the National Sales and Development Manager. We were appointed to recruit this management team too.

Direct Marketing

Our clients who are a combination of international and local direct marketing companies hire Mondo Search for their recruitment needs because they know we are specialists in this sector. Having worked in direct marketing recruitment for over 15 years, we have an extensive network of candidates who work in this field.

We have covered the full spectrum of roles, from junior marketers to GM of Marketing, both contract and full-time. Positions we have filled include: DM co-ordinators, Product Managers, Online Marketing, Database Analysts, Acquisition and Retention Managers and Marketing Communication Managers.

As the direct marketing channels continue to develop and expand into the digital and online world, we have also expanded our contacts and networks in these sectors. Social media networking is an essential tool which assists us in sourcing top talent in the industry and it has become an important part of our search strategy for all assignments.

We always endeavour to keep up to date with changing technology and the key talent in the industry.

Entertainment, Hospitality and Tourism

Our client is a hotel/entertainment group in the process of a major repositioning project of its Food and Beverage operations and product across the group. They wished to innovate and revitalise their product based on specific market conditions.

Key to a successful outcome was culture fit. Gaining an insight into the style, look and delivery standards the business wished to achieve assisted us in the search for exceptional candidates. The ideal candidate had the experience and technical skills for the role and they were also able to inspire, lead and create a vibrant culture within the businesses.
Working behind the scenes and in open collaboration with key executives in the group, Mondo Search was able to go outside the square and source talent - ‘not on the market’ both nationally and overseas.

Due to our network and contacts, we were able to provide a selection of top talent to our client, despite the tight candidate market.

The Entertainment, Hospitality and Tourism industries are highly competitive with tight profit margins. Key to success in this sector is the ability to differentiate product, pre-empt trends and secure the very best talent.

Within this sector Mondo Search has recruited numerous Sales and Marketing, Food and Beverage, Finance, Events, BDM and Revenue management professionals.